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CHAPTER 5: SELECTING INTERNATIONAL BUSINESS OPPORTUNITIES

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CHAPTER 5: SELECTING INTERNATIONAL BUSINESS OPPORTUNITIES

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Created by

Farhana Nazmi
Farhana Nazmi
Malaysia

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CHAPTER 5: SELECTING INTERNATIONAL BUSINESS OPPORTUNITIES
 

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CHAPTER 5: SELECTING INTERNATIONAL BUSINESS OPPORTUNITIESOnline version

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by Farhana Nazmi
1

rankings convert each market data data weight Establish indicator indicators Select indicator comparable appropriate

Foreign selection model .

Step 1 : Develop an

Step 2 : Collect & it into

Step 3 : an appropriate for

Step 4 : Analyze the

Step 5 : the appropriate from the market

2

Discuss markets noncompeting global experienced Establish relationship mentoring

Internal company indicators .

* a with global entrepreneurs

* various with entrepreneurs

3

Trade Competitive global show leads fellow sales

Developing foreign market indicators .

* information

* Previous and

* information

* Information from entrepreneurs

4

Industry Trade Country Market

Sources of country market data

* Data

* Associations

5

each current strategy primary

Documenting the of competitor

6

website international trade shows

International competitive information :

1 . Company information

* Can be obtained at

* Company ? s

7

international competitor market individuals know company

International competitive information :

2 . Personal interviews

* Interviews with who the and .

8

particular activities journals industry

International competitive information :

3 . Journals , Newspaper , Trade Association

* Most trade are and focus on international in that

9

assessment alternatives market foreign competitive foreign market past sales positioning

As a future global entrepreneur , we need to make the best choices before entering the foreign market based on , , and of .

10

market the best have indicators entering any foreign

We need to before .

 
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