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Medir satisfacción del cliente
 

Crossword Puzzle

Medir satisfacción del clienteOnline version

Técnicas de medición del cliente

by Ximena Dulce Villarreal
1

Investigaciones reales sobre la totalidad de consumidores reales y potenciales de nuestros productos con el fin de evaluarlos

2

son cuestionarios cortos a clientes de la empresa para obtener la opinión de nuestros clientes

3

son reuniones periodicas individuales con clientes seleccionados en las que se trata con mucho detalle aspectos del producto o servicio

4

encuestas realizadas a los empleados que estan en contacto con el cliente

5

Reuniones con grupos reducidos de clientes sobre temas concretos del producto o servicio

6

Es un grupo de clientes que conoce bien el producto para obtener opiniones y sugerencias de los mismo

7

un evaluador se hace pasar por un cliente simulando una compra

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