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Crossword Puzzle

TAREAOnline version

TAREA

by Samuel Garzq
1

Herramienta visual que representa las interacciones del cliente con una marca

2

Etapa del viaje donde el cliente evalúa opciones de compra.

3

Representación del cliente ideal con datos demográficos y comportamientos.

4

Canales donde el cliente interactúa con la marca.

5

Modelo que identifica desviaciones en la calidad del servicio al cliente.

6

Estado emocional del cliente en cada etapa del journey.

7

Compara el desempeño real con el deseado para enfocar recursos.

8

Etapa postventa donde se busca repetir la compra.

9

Proceso de recopilar datos sobre expectativas del cliente (primer paso del Modelo de Brechas).

10

Beneficio del journey map que permite detectar fallos y mejorar productos.

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