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Crossword Puzzle
Crossword Puzzle

GESTION DE MERCADOS

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GESTION DE MERCADOS

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About this activity

Actividad de primer corte grupal

Created by

Elisa Maria Anaya Polo
Elisa Maria Anaya Polo
Colombia

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GESTION DE MERCADOS
 

Crossword Puzzle

GESTION DE MERCADOSOnline version

Actividad de primer corte grupal

by Elisa Maria Anaya Polo
1

Es el proceso de planificar y ejecutar la concepción, la fijación de precios, la comunicación y la distribución de ideas, productos y servicios para crear intercambios que satisfagan los objetivos individuales organizacionales.

2

es determinante para el análisis de las tendencias económicas y culturales de dicho país, en términos generales o regionales.

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es una estrategia basada en la segmentación del público objetivo para elaborar un mensaje y un producto que se adapta a las necesidades individuales de los consumidores.

4

variable del micro marketing que establecen políticas internas que lleven la producción de la empresa a las condiciones y necesidades de los consumidores.

5

es la base de la toma de las decisiones de las empresas modernas y de vanguardia.

6

se trata de vender solo lo que el cliente necesite, producir solo lo que se vende y establecer una política de inventarios mínimos necesarios.

7

es una de las bases principales en las que se fundamenta el micromarketing para separar a los clientes ideales por pequeños grupos en los que comparten diferentes características y así elaborar un mensaje más específico.

8

En un país conforman el Macro marketing, que es una expresión que se deriva como parte de un sistema mayor, comprendido en las economías nacionales del estado.

9

Son aquellas generadas por el macro marketing las cuales pueden clasificarse como: de forma o de convertibilidad y de uso temporal y espacial

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