Froggy Jumps Brand Management Quiz ChallengeOnline version Test your knowledge on brand management concepts and strategies! by Christine Uy 1 What is the primary goal of brand management? a To increase product prices. b To build and maintain a strong brand identity. c To reduce marketing costs. 2 Which of the following is a key element of brand equity? a Sales volume. b Product features. c Brand awareness. 3 What does a brand's positioning refer to? a The number of products offered. b How a brand is perceived in relation to competitors. c The price of the product. 4 What is brand loyalty? a The number of brands a consumer knows. b Consumers' commitment to repurchase a brand. c The variety of products a brand offers. 5 Which strategy focuses on creating a unique brand image? a Cost leadership strategy. b Market penetration strategy. c Differentiation strategy. 6 What is a brand extension? a Using an existing brand name for new products. b Reducing product prices. c Changing a brand's logo. 7 What does a brand audit evaluate? a The brand's advertising budget. b The brand's current position and performance. c The number of employees in the company. 8 Which of these is NOT a benefit of strong brand management? a Enhanced market share. b Increased customer loyalty. c Higher operational costs. 9 What is a brand's value proposition? a The price of the product. b The unique benefits offered to customers. c The brand's history. 10 What role does storytelling play in brand management? a It focuses solely on product features. b It helps create emotional connections with consumers. c It reduces production costs.
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