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About this activity

Pop quiz on the Product concepts we have covered so far.

Created by

Brenda Chong
Brenda Chong
Singapore

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Pop quiz on the Product concepts we have covered so far.

by Brenda Chong
1

A Product is anything that can be offered to a market that can satisfy a need or want.

2

A Place is a Product.

3

A weak product enhances brand loyalty and customers' willingness to pay premium prices.

4

Understanding Product helps Marketers craft out the business' unique value proposition to stay competitive in a crowded marketplace.

5

The Actual Product is the basic problem-solving benefit the customer is buying into.

6

Hassle-free returns and easy refunds are examples of Shopee’s augmented product.

7

Consumers do a lot of planning and comparisons when buying a specialty product.

8

Easy access should the focus for Camel Nut's market development plans.

 
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