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Marketing Turístico

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Marketing Turístico

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About this activity

Test your knowledge of marketing concepts and terminology! In this game, you'll determine whether the given nouns are essential elements of marketing. Answer with ✅ for true marketing terms and ❌ for those that do not belong.

Created by

Elizabeth Marincak
Elizabeth Marincak
Argentina

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Marketing Turístico
 

Marketing TurísticoOnline version

Test your knowledge of marketing concepts and terminology! In this game, you'll determine whether the given nouns are essential elements of marketing. Answer with ✅ for true marketing terms and ❌ for those that do not belong.

by Elizabeth Marincak
1

El branding de un destino es importante en el marketing turístico.

2

El marketing turístico no involucra la investigación de tendencias de viaje.

3

El marketing turístico se centra en promocionar destinos de viaje.

4

El análisis de mercado es esencial para el marketing turístico.

5

El marketing turístico no considera la sostenibilidad.

6

Marketing mix es una estrategia que engloba cuatro variables o elementos: producto, precio, distribución y promoción.

7

Las redes sociales son una herramienta clave en el marketing turístico.

8

El marketing turístico no incluye la promoción de eventos culturales.

9

El marketing digital ha revolucionado la forma de promocionar viajes.

10

Las alianzas con influencers pueden beneficiar el marketing turístico.

11

El marketing turístico no utiliza la segmentación de mercado.

12

Plaza o distribución (place): engloba las fases y canales que atraviesa el producto hasta que llega al consumidor; es decir, desde su producción hasta su almacenaje y transporte.

13

Marketing es la ciencia y el arte de captar, mantener y hacer crecer el número de clientes rentables

14

El marketing turístico se ocupa únicamente de la venta de boletos de avión.

15

Las promociones de productos de belleza no están relacionadas con el marketing turístico.

16

Las tiendas de ropa no tienen relación con el marketing turístico.

17

Las encuestas de satisfacción no son relevantes en el marketing turístico.

18

Producto, es la variable que ayuda a entender y posicionar el nivel de competitividad de la empresa. Las estrategias de liderazgo en costos o de diferenciación justifican el precio elegido

19

Las ferias de turismo son eventos donde se promueven destinos.

20

Las campañas publicitarias ayudan a atraer turistas a un destino.

 
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