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Froggy Jumps
Froggy Jumps

Microsoft Advertising PPC Quiz

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Microsoft Advertising PPC Quiz

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Test your knowledge on basics of Microsoft Advertising. Flasback, Forecast!

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Stephanie
Stephanie
Philippines

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Microsoft Advertising PPC Quiz
 

Froggy Jumps

Microsoft Advertising PPC QuizOnline version

Test your knowledge on basics of Microsoft Advertising. Flasback, Forecast!

by Stephanie
1

What does PPC stand for in Microsoft Advertising?

2

Our clients are referred to as "advertisers". What are the two audience types we have?

3

They assist advertisers with overcoming technical and education blockers affecting their Ad delivery and performance.

4

These are the team of experts offering advice to help advertisers optimize their campaigns and be onboarded to our platform.

5

These are additional pieces of information about the business that can be added to Ads. Examples are phone number, or a link to a specific page on your website.

6

What is the purpose of ad extensions in Microsoft Advertising?

7

This is an average amount the advertiser is willing to pay for a click

8

True or False: The cost per click is what the advertiser pays per individual click.

9

A ___________ is where a sponsored search Ad is presented to a searcher.

10

When a user selects a sponsored (or paid) Ad and goes through to the advertiser's website, this is recorded as a ______________

11

What is CTR?

12

It quantifies how often an Ad is clicked per its number of impression. It is an important measure of relevancy.

13

It is the what the advertiser defines as the goal for their campaign.

14

It is the amount that tells how much each conversion costs to an advertiser.

15

The images on the right side are example of what Ad type?

16

True or False: Microsoft Advertising has three match types. They are Broad match, Phrase match and Exact match.

 
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