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Marketing Mix - Product Mix

Froggy Jumps

Played 134

About this activity

This interactive activity is designed to help students apply marketing concepts in a real-world context by exploring the product mix.

Created by

Oman

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Marketing Mix - Product Mix
 

Froggy Jumps

Marketing Mix - Product MixOnline version

This interactive activity is designed to help students apply marketing concepts in a real-world context by exploring the product mix.

by Kavitha Shanmugam
1

What you’re selling: a tangible good or an intangible service

2

How much you charge for the product or service

3

Where and how the product is delivered to customers

4

How you communicate with your target market

5

Everyone involved in the delivery of the product or service

6

The systems and procedures that deliver your product or service

7

Tangible cues that help customers evaluate the product or service before purchase

8

Bought frequently with minimal effort - snacks, toothpaste

9

Purchased after comparing quality, price, and style - clothes, electronics

10

Unique items with strong brand preference - designer bags

11

Basic materials like minerals, agricultural products

12

Partly processed, ready to be used in production- cloth

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