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TEMA 7 MERCHANDISING

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TEMA 7 MERCHANDISING

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About this activity

HAY DIFINICIONES DE VARIAS PALBARAS QUE SE ESCRIBEN JUNTAS YA QUE NO ME DEJO SEPARARLAS.

Created by

Alvaro Denche Secanella
Alvaro Denche Secanella
Spain

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TEMA 7 MERCHANDISING
 

Crossword Puzzle

TEMA 7 MERCHANDISINGOnline version

HAY DIFINICIONES DE VARIAS PALBARAS QUE SE ESCRIBEN JUNTAS YA QUE NO ME DEJO SEPARARLAS.

by Alvaro Denche Secanella
1

Conjunto de técnicas dirigidas a estimular las ventas del establecimiento mediante la exposición atractiva de los productos.

2

Persona que tiene la intención de comprar pero lo condiciona ciertos factores

3

Personas que llegan con la intención de comprar un producto y marca y adquiere otra marca.

4

Zona de la farmacia con doble función que pretende atraer a clientes a la farmacia y ser diferente a las de las demas.

5

Rotulo opcional de cada establecimiento según su posicionamiento

6

Rotulo obligatorio el cual debe seguir instrucciones de la CC.AA

7

Cualquier elemento aplicable al escaparate de la farmacia apropiada a la idea que se quiera transmitir.

8

Sentido mas determinante del marketing sensorial según la ciencia

9

Tipo de cartelería que informa sobre un producto detalladamente

10

Mobiliario interior de la farmacia para exponer promocianes especiales

11

Zona de la farmacia que debe ser accesible y seguro para evitar accidentes.

12

Mobiliario que aprovecha el espacio y facilita la presentación de los productos

13

Expositor pequeño que estimula la compra por impulso.

14

Sirve para crear determinado ambiente en el interior de la farmacia cursando como un elemento destacable de la imagen del establecimiento.

15

Tipo de productos de la farmacia que actúan en el merchandising

2
14
6
9
10
12
15
4
8
1
7
3
11
13
 
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