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Froggy Jumps
Froggy Jumps

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Froggy Jumps

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About this activity

segmentación de mercado

Created by

ISABELLA VERGEL DE LA ROSA
ISABELLA VERGEL DE LA ROSA
Colombia

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Froggy Jumps

preguntas y respuestasOnline version

segmentación de mercado

by ISABELLA VERGEL DE LA ROSA
1

La segmentación de mercado consiste en seleccionar el mercado en grupos mas pequeños que comparten características similares como edad, genero, ingresos, personalidad, comportamiento, ubicación.

2

Existen dos grandes tipos de segmentación: mercados corporativos y mercado de consumo.

3

Los mercados de producción son los relacionados con las empresas que transforman materias primas.

4

Los mercados de consumo están clasificados por conducta, por segmentación demográfica, psicográfica y geográfica.

5

La segmentación psicográfica tiene que ver con los rasgos de personalidad del cliente como su estilo de vida deportista o sedentario, personalidad tímida o extrovertida.

6

La segmentación demográfica tiene que ver con las características especiales del cliente como edad, genero, ingresos, ocupación, estado civil.

7

La segmentación geográfica tiene que ver con:

 
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