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Crossword Puzzle
Crossword Puzzle

Brand Equity

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Brand Equity

Crossword Puzzle

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About this activity

Pon a prueba tus conocimientos sobre conceptos clave relacionados con el valor de la marca y la percepción del consumidor.

Created by

María Castaño
María Castaño
Colombia

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Brand Equity
 

Crossword Puzzle

Brand EquityOnline version

Pon a prueba tus conocimientos sobre conceptos clave relacionados con el valor de la marca y la percepción del consumidor.

by María Castaño
1

Conjunto de sentimientos e ideas asociadas a la marca.

2

Capacidad de reconocer y asociar una marca.

3

Capacidad de una marca fuerte para enfrentar rivales.

4

Valor adicional basado en la percepción del consumidor.

5

Acción de introducir nuevos productos aprovechando el reconocimiento de marca.

6

Confianza del consumidor en la calidad del producto.

7

Relación duradera entre el consumidor y la marca.

8

Resultado de una experiencia positiva y percepción de marca.

9

Estrategia de comunicación para fortalecer la percepción de marca.

10

Empresa reconocida por su fuerte brand equity gracias a innovación y diseño.

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