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Crossword Puzzle
Crossword Puzzle

Plan de Mercado

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Plan de Mercado

Crossword Puzzle

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About this activity

De acuerdo a tus conocimientos, responde. Suerte

Created by

Karen Matiz
Karen Matiz
Colombia

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Plan de Mercado
 

Crossword Puzzle

Plan de MercadoOnline version

De acuerdo a tus conocimientos, responde. Suerte

by Karen Matiz
1

¿Cómo se llama el acto de dividir un mercado en grupos de clientes similares?

2

¿Qué autor define la segmentación como dividir un mercado en grupos de compradores diferentes?

3

¿Qué tipo de segmentación agrupa por edad, género o ingresos?

4

¿Qué tipo de segmentación se enfoca en el comportamiento y hábitos de compra?

5

¿Qué requisito implica que un segmento pueda ser alcanzado y atendido efectivamente?

6

¿Cómo se llama el grupo de personas al que se dirige un producto?

7

¿Qué tipo de marketing personaliza productos para individuos específicos?

8

¿Qué gráfico muestra la percepción del consumidor sobre marcas competidoras?

9

¿Cómo se llama la mezcla de beneficios sobre la cual una marca se posiciona?

10

¿Qué condición implica que un segmento sea rentable?

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