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Froggy Jumps
Froggy Jumps

MERCADOTECNIA II

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MERCADOTECNIA II

Froggy Jumps

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About this activity

En este Educaplay se podrá repasar el tema de la presentación visto en clase

Created by

Sahayan Argelia De la Rosa
Sahayan Argelia De la Rosa
Mexico

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MERCADOTECNIA II
 

Froggy Jumps

MERCADOTECNIA IIOnline version

En este Educaplay se podrá repasar el tema de la presentación visto en clase

by Sahayan Argelia De la Rosa
1

Es un estudio de mercadotecnia que se utiliza para identificar los factores EXTERNOS que pueden afectar a una industria o a un sector económico.

2

LA “E” DE PESTEL SIGNIFICA

3

Herramienta que ayuda a evaluar la situación interna y externa de una empresa o proyecto para tomar mejores decisiones.

4

Sirve para analizar la cartera de productos o unidades de negocio de una empresa, y así ayudar a decidir dónde invertir, dónde mantener y qué eliminar.

5

Sirve para evaluar múltiples unidades de negocio basándose en dos factores más amplios

6

Son las características propias de la empresa, controladas desde dentro. Incluye Recursos, capacidades, procesos, cultura, reputación, productos, talento humano.

7

Son las condiciones del mercado o sociedad que no controla directamente la empresa. Incluye Competencia, tendencias del mercado, cambios tecnológicos, leyes, economía, gustos del consumidor

8

Alta participación, alto crecimiento. Son los líderes en mercados dinámicos. Necesitan inversión para seguir creciendo

9

Baja participación, bajo crecimiento. No generan mucho valor, suelen eliminarse o reestructurarse.

10

¿Qué tan fácil o difícil es que nuevos competidores entren?

 
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