№ 22. Products and brands.

Froggy Jumps

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Word combinations with "product" . Goods. Brands and branding. Own-label product or store brand (AmE). Own-brand product ( BrE).

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Gulbara

Kyrgyzstan

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№ 22. Products and brands.


Froggy Jumps № 22. Products and brands.Online version Word combinations with "product" . Goods. Brands and branding. Own-label product or store brand (AmE). Own-brand product ( BrE). by Gulbara 1 What are "raw materials"? a Products ready to be sold. b Basic materials from which other things are made. c Goods bought by individuals for their own use. 2 What are "consumer durables"? a Goods bought by other companies. b Consumer goods that sell in large quantities. c Consumer goods that last a long time. 3 What is a "brand"? a A product sold by a retailer with its own name. b A name a company gives to its products so they can be easily recognized. c A product that does not have a manufacturer's name. 4 What is a "generic product"? a A product sold by a retailer with its own name. b A product with a strong brand identity. c A product that does not have a manufacturer's brand name. 5 What is "product placement"? a How a product is seen in relation to competing products. b The stages in the life of a product. c When a company pays for its products to be used or seen in films and TV programs. 6 Products ready to be sold are called... a finished goods b industrial goods c consumer goods 7 Goods bought by other companies for use in their activities and products are... a consumer goods b industrial goods c raw materials 8 Goods bought by individuals for their own use are... a industrial goods b finished goods c consumer goods 9 Consumer goods that sell in large quantities are called... a consumer durables b industrial goods c fast-moving consumer goods (FMCG) 10 The degree to which people know a particular brand is... a brand image b brand awareness or brand recognition c brand identity 11 All the ideas that people have about a particular brand are its... a brand identity b brand awareness c brand image 12 Creating brands and keeping them in customers' minds is... a brand image b branding c brand identity 13 Products that do not have a manufacturer's brand name are... a own-brand products b generic products c brand image 14 The stages in the life of a product and the number of people who buy it at each stage is the product... a product mix b product line c lifecycle 15 A list of a company's products is a product... a product mix b product line c product catalogue

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№ 22. Products and brands.

Froggy Jumps

About this activity

Created by

Download the paper version to play

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№ 22. Products and brands.Online version

by Gulbara

What are "raw materials"?

What are "consumer durables"?

What is a "brand"?

What is a "generic product"?

What is "product placement"?

Products ready to be sold are called...

Goods bought by other companies for use in their activities and products are...

Goods bought by individuals for their own use are...

Consumer goods that sell in large quantities are called...

The degree to which people know a particular brand is...

All the ideas that people have about a particular brand are its...

Creating brands and keeping them in customers' minds is...

Products that do not have a manufacturer's brand name are...

The stages in the life of a product and the number of people who buy it at each stage is the product...

A list of a company's products is a product...