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Crossword Puzzle
Crossword Puzzle

Big data, marketing predictivo y contextual

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Big data, marketing predictivo y contextual

Crossword Puzzle

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About this activity

Les presentamos esta actividad para que pongan sus aprendizajes en práctica!

Created by

Diego Gutiérrez
Diego Gutiérrez
Mexico

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Big data, marketing predictivo y contextual
 

Crossword Puzzle

Big data, marketing predictivo y contextualOnline version

Les presentamos esta actividad para que pongan sus aprendizajes en práctica!

by Diego Gutiérrez
1

Todo lo que rodea al usuario y ayuda a entender su situación (lugar, momento, dispositivo, idioma…).

2

Adaptar el mensaje o la oferta a cada persona según sus intereses y circunstancias.

3

Combinación de marketing y tecnología para crear experiencias inteligentes y automatizadas.

4

Característica de Big Data que se refiere a la cantidad masiva de información.

5

Técnica que analiza datos históricos para hacer predicciones sobre el comportamiento futuro del cliente.

6

Ofrecer productos adecuados, a los clientes adecuados, en el momento y... adecuados.

7

Algo que se puede ofrecer a un mercado para su atención, adquisición, uso o consumo.

8

Cantidad de dinero que se cobra por un producto o servicio.

8
3
7
5
6
1
2
 
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