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About this activity

Repaso de conceptos

Created by

Carolina Gómez
Carolina Gómez
Colombia

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Tipos de clientes
 

Tipos de clientesOnline version

Repaso de conceptos

by Carolina Gómez
1

Los clientes influenciadores son: los incondicionales de la empresa, hablan bien de la empresa y del producto en todo sitio donde están, los defienden y publican buenos comentarios en redes sociales.

2

Los clientes leales son: similares a los influenciadores pero con menos intensidad, dan buenas referencias y hablan bien de nuestro producto.

3

Los clientes inestables: se caracterizan por sus bajos niveles de compromiso; no se puede contar con ellos siempre, aunque algunas veces realizan compras con nosotros.

4

Los clientes parcialmente desertores: son clientes con los que corremos un riesgo importante de perderlos.

5

Los clientes indiferentes son: clientes que no se han fidelizado a una marca y su comportamiento de compra tiene una tendencia un poco más emocional y sin criterio fijo.

6

Los clientes rehenes son: el cliente que hizo una compra y los resultados no fueron los mejores, pero debe continuar comprando así no quiera.

7

Los clientes mercenarios son: el cliente que además de no ser fiel con la marca, su decisión de compra está en quien le provea mejores beneficios tales como precio más bajo, descuentos y regalos.

 
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