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Froggy Jumps
Froggy Jumps

Clase 14 - Est Posicionamiento Digital

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Clase 14 - Est Posicionamiento Digital

Froggy Jumps

(3)
Played 22
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About this activity

Refuerzo de conocimiento

Created by

Cesar Augusto Lopez Correa
Cesar Augusto Lopez Correa
Colombia

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Clase 14 - Est Posicionamiento Digital
 

Froggy Jumps

Clase 14 - Est Posicionamiento DigitalOnline version

Refuerzo de conocimiento

by Cesar Augusto Lopez Correa
1

¿Cuál es el objetivo principal del contenido en la etapa TOFU dentro de una estrategia de pauta digital?

2

¿Qué tipo de contenido corresponde mejor a la fase MOFU del funnel?

3

¿Cuál es el principal KPI que deberías evaluar en una campaña BOFU?

4

¿Qué caracteriza al público objetivo en la etapa BOFU?

5

¿Qué diferencia clave hay entre vender y acompañar al usuario según el Customer Journey?

6

¿Cuál es un ejemplo de contenido emocional TOFU usado para atraer nuevos usuarios?

7

¿Qué etapa del Customer Journey se asocia directamente con MOFU?

8

¿Qué combinación de formato y canal es más efectiva para BOFU?

9

¿Qué representa el funnel TOFU-MOFU-BOFU dentro de la estrategia digital?

 
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