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Crossword Puzzle
Crossword Puzzle

Características de los servicios

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Características de los servicios

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About this activity

Como estudiante de marketing, debes conocer las características que hacen únicos a los servicios frente a los productos. En este crucigrama encontrarás conceptos clave como la intangibilidad, inseparabilidad, variabilidad, caducidad y algunas estrategias de marketing asociadas.
Completa el crucigrama usando las pistas definidas. ¡Piensa como un mercadólogo y recuerda los ejemplos vistos en clase!

Created by

ARIADNA GOMEZ BALDERAS
ARIADNA GOMEZ BALDERAS
Mexico

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Características de los servicios
 

Crossword Puzzle

Características de los serviciosOnline version

Como estudiante de marketing, debes conocer las características que hacen únicos a los servicios frente a los productos. En este crucigrama encontrarás conceptos clave como la intangibilidad, inseparabilidad, variabilidad, caducidad y algunas estrategias de marketing asociadas. Completa el crucigrama usando las pistas definidas. ¡Piensa como un mercadólogo y recuerda los ejemplos vistos en clase!

by ARIADNA GOMEZ BALDERAS
1

Característica de los servicios que hace que no se puedan ver, tocar ni almacenar antes de comprarlos.

2

Se refiere a que el servicio se produce y se consume al mismo tiempo.

3

Es subjetiva y varía entre consumidores; influye en la evaluación del servicio.

4

Plan diseñado para alcanzar objetivos de marketing en servicios.

5

Los servicios varían en su ejecución, ya que dependen de quién los presta y cuándo se prestan.

6

Hace referencia a que los servicios no pueden almacenarse para su uso posterior.

7

Parte esencial en el servicio, ya que implica contacto entre proveedor y consumidor.

5
1
3
7
4
2
6
 
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