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Froggy Jumps
Froggy Jumps

CICLO DE VIDA DE LA MODA

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CICLO DE VIDA DE LA MODA

Froggy Jumps

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About this activity

Mercados de la moda

Created by

Katerin Vargas
Katerin Vargas
Mexico

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CICLO DE VIDA DE LA MODA
 

Froggy Jumps

CICLO DE VIDA DE LA MODAOnline version

Mercados de la moda

by Katerin Vargas
1

Es la fase de introduccion del producto, el producto es promovido para lograr que sea mas conocido.

2

Es la etapa de madurez de las ventas. Las estrategias se centran en diferenciar los productos y las marcas. de igual manera la guerra de precios se intensifica

3

Los consumidores son atraidos con ofertas muy similares. Durante esta etapa las inversiones en publicidad aumentan y se enfocan en el posicionamiento de la marca y el producto

4

En esta etapa las ventas disminuyen, lo cual puede ser consecuencia de la entrada de nuevos productos innovadores o del cambio del gusto de los consumidores.

5

Es la etapa finla del ciclo de vida de una tendencia. Los consumidores que poco antes disfrutaron de la tendencia pasan a las nuevastendencias pico y dejan atrás las tendencias

 
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