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About this activity
Estudiar el comportamiento del consumidor es fundamental para que las empresas puedan comprender a su público objetivo, adaptar sus estrategias de marketing y aumentar sus ventas. Al comprender cómo y por qué los consumidores toman decisiones de compra, las empresas pueden crear productos y servicios que mejor satisfagan sus necesidades, lo que a su vez mejora la satisfacción del cliente y la fidelización a la marca.
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MARIANA CENICEROS
Mexico
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