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Froggy Jumps
Froggy Jumps

Comunicación integral de marketing

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Comunicación integral de marketing

Froggy Jumps

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About this activity

Tema correspondiente a la materia Marketing Estratégico.

Created by

Rogelio Rivelino Perez Garcia
Rogelio Rivelino Perez Garcia
Mexico

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Comunicación integral de marketing
 

Froggy Jumps

Comunicación integral de marketingOnline version

Tema correspondiente a la materia Marketing Estratégico.

by Rogelio Rivelino Perez Garcia
1

Actividad que busca promocionar productos dentro de un marco legal y ético.

2

Dependencia análoga a la FDA de Estados Unidos, pero que opera en nuestro país.

3

Comisión Federal de Comercio de USA.

4

Declaraciones no objetivas como "el mejor" o "el más fino" se permiten por ser reconocidas como hipérboles comerciales, sin necesidad de prueba.

5

Ocurre cuando un anuncio deja una impresión falsa en un número considerable de consumidores, y esta impresión motiva una compra.

6

Las afirmaciones de marketing deben: basarse en el producto exacto, las fuentes deben ser validas y aceptadas por expertos, y,,,

7

Actividad crucial para medir la eficacia de las campañas y optimizar recursos.

8

Relevancia, muestra representativa, confiabilidad y validez, aplicación en tiempo.

9

Medición del retorno de la inversión.

10

Medición del impacto de un anuncio utilizando tests psicofisiológicos

 
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