Matching Pairs Techniques Match upOnline version Students will terms with their meaning. by Yolande Samuels 1 Testimonial 2 Name Calling 3 Bandwagon 4 Repetition Using the argument that because everyone is doing it, you should too. Product names are repeated at least four times. Using the testimony or statement of someone to persuade you to think or act as he of she does. Using negative or derogatory words to create an association in the reader's mind between the person or object and soething that is bad, feared, or distasteful.