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Comunicación integral de marketing - 01

Froggy Jumps

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About this activity

Actividad de repaso para el examen

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Mexico

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Comunicación integral de marketing - 01
 

Froggy Jumps

Comunicación integral de marketing - 01Online version

Actividad de repaso para el examen

by Rogelio Rivelino Peréz García
1

Incentivos ofrecidos a los clientes y miembros del canal para estimular las compras de productos.

2

Incentivos que se ofrecen directamente a los clientes existentes o a los posibles clientes de la empresa.

3

Contribuyen a empujar los productos por el canal hasta llegar a los minoristas.

4

Oferta de reducción del precio a un consumidor, a un porcentaje de descuento sobre el precio de la venta.

5

Requieren que una persona participe activamente.

6

No requiere que las personas participen, si no que se inscriban para participar y recibir un premio.

7

No es un acto aislado, sino una serie continua de acciones e interacciones.

8

Es el medio físico o sensorial a través del cual se trasmite el mensaje. Pueden ser: sensoriales y tecnológicos.

9

Es quien recibe, interpreta y reacciona al mensaje. Comparte características con la fuente.

10

Elementos de la mezcla promocional, elige el que no corresponde.

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