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Qué es un Racional Creativo

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Qué es un Racional Creativo

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El racional creativo es la idea central que guía el diseño visual y funcional de un proyecto. Sirve para justificar por qué se eligen ciertos colores, tipografías, estilos o estructuras, de acuerdo con el objetivo, el público meta y el mensaje que se quiere transmitir.

Created by

Carlos Gonzalez Castro
Carlos Gonzalez Castro
Costa Rica

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Qué es un Racional Creativo
 

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Qué es un Racional CreativoOnline version

El racional creativo es la idea central que guía el diseño visual y funcional de un proyecto. Sirve para justificar por qué se eligen ciertos colores, tipografías, estilos o estructuras, de acuerdo con el objetivo, el público meta y el mensaje que se quiere transmitir.

by Carlos Gonzalez Castro
1

objetivo funcional idea propósito coherencia visual meta fundamentadas justificar estratégica

? ¿ Qué es un Racional Creativo ?

El racional creativo es la central que guía el diseño y de un proyecto . Sirve para por qué se eligen ciertos colores , tipografías , estilos o estructuras , de acuerdo con el , el público y el mensaje que se quiere transmitir .

Este documento conecta la parte con la parte visual , asegurando que todo el diseño tenga , intención y sentido . Es clave para comunicar el del diseño y tomar decisiones .

? Elementos básicos del racional creativo :
- Objetivo del diseño
- Público objetivo
- Concepto creativo ( idea guía )
- Justificación visual ( colores , tipografía , estilo )
- Tono de comunicació n

 
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