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Mercadeo en China

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Mercadeo en China

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GUIA MERCADEO

Created by

ana sofia hernandez rivas
ana sofia hernandez rivas
Colombia

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Mercadeo en China
 

Mercadeo en ChinaOnline version

GUIA MERCADEO

by ana sofia hernandez rivas
1

El marketing es esencial para que hospitales, aseguradoras y empresas médicas promocionen sus servicios de salud

2

China es un mercado grande y en constante evolución

3

El modelo de salud en China se caracteriza por tener sistema único

4

Es común que el Estado cubra totalmente tratamientos

5

Es habitual que exista una integración plena entre el sistema de salud público y las estrategias de mercadeo de empresas privadas.

6

Las campañas de marketing se desarrollan dentro de hospitales públicos y se coordinan con instituciones gubernamentales de salud,

7

Los consumidores priorizan lo natural, lo orgánico y lo saludable.

8

China es el mayor mercado de comercio electrónico del mundo

9

En china es común que los medicamentos se publiciten directamente en medios tradicionales como televisión o radio

10

Muchas marcas globales han encontrado en China una plataforma clave para su expansión y crecimiento

11

El entorno digital evoluciona a gran velocidad y exige a las marcas adaptarse constantemente a nuevas plataformas, hábitos y regulaciones.

 
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