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Crossword Puzzle
Crossword Puzzle

Marketing digital

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Marketing digital

Crossword Puzzle

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About this activity

Analiza terminologia relacionada al marketing digital

Created by

Keren Solera
Keren Solera
Costa Rica

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Marketing digital
 

Crossword Puzzle

Marketing digitalOnline version

Analiza terminologia relacionada al marketing digital

by Keren Solera
1

Cuando el usuario busca la marca en Google aparece un anuncio hacia la pagina web oficial de la marca.

2

Otorga a la empresa una imagen propia en la mente del consumidor que la diferencia de la competencia, posicionarla hace que el cliente recuerde la empresa.

3

Estrategia de comunicación y venta por medio de la que se la empresa alcanza a clientes potenciales con diversos canales como publicidad, productos y servicios

4

Proceso de dividir clientes en grupos segun caracteristicas comunes para mercadear

5

Segmenta clientes segun factores como industria, numero de empleados, producto comprado, ubicacion

6

Segmenta factores segun: edad, genero, estado civil, ubicacion, etapa de vida.

7

Usa patrones descubiertos en los datos y predice el comportamiento futuro del usuario.

8

Valida los datos de la prediccion y realiza estimaciones y toma de desiciones en pro de la marca

9

Captura el comportamiento del usuario en el marco de rotación del cliente, abandona o sigue con la marca

10

Variables de actividad, frecuencia y monetaria para predecir el comportamiento del usuario

11

Es un paso clave, permite a la empresa comprender y satisfacer las demandas del cliente

12

Se elige segun las variables de datos y la finalidad que se busca. Un tipo seria de dispersion

13

Para conococerlas debe realizarse un estudio de mercadeo, bigdata, redes sociales, otros

14

Comportamiento o inclinación claro y sostenido del mercado. Se basan en investigaciones que analizan cambio en el entorno de los negocios

15

Estrategia para detectar transacciones fraudulentas o acciones bancarias y evitar que estas acciones causen daños financieros y de reputación al cliente y a la institución financiera

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