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UF0520_TEMA5

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UF0520_TEMA5

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UF0520_TEMA5

Created by

Paula Bosch Sotillo
Paula Bosch Sotillo
Spain

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UF0520_TEMA5
 

UF0520_TEMA5Online version

UF0520_TEMA5

by Paula Bosch Sotillo
1

La identidad corporativa es lo que la organización es, mientras que la imagen corporativa es lo que los públicos creen que es.

2

Un logotipo es lo mismo que una marca.

3

La coherencia en la comunicación corporativa significa que todos los mensajes, en todos los canales, deben sonar como si vinieran de la misma "persona".

4

La imagen corporativa se refiere únicamente a los elementos visuales de una empresa.

5

La escucha activa implica dejar hablar al cliente, tomar notas y hacer preguntas clarificadoras.

6

La identidad visual corporativa no incluye la tipografía utilizada por la empresa.

7

La comunicación efectiva requiere adaptar el mensaje, el canal y el estilo a las características específicas del receptor.

8

La estructura de un email profesional debe incluir un asunto específico y claro, un saludo formal pero cálido, y una despedida cordial.

9

La identidad corporativa es un simple apartado del diseño gráfico.

10

La imagen corporativa es creada únicamente por la compañía, sin influencia de factores externos.

 
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