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COMM37_EMAIL_MARKETING

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COMM37_EMAIL_MARKETING

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COMM37_EMAIL_MARKETING

Created by

Paula Bosch Sotillo
Paula Bosch Sotillo
Spain

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COMM37_EMAIL_MARKETING
 

COMM37_EMAIL_MARKETINGOnline version

COMM37_EMAIL_MARKETING

by Paula Bosch Sotillo
1

El email marketing es una estrategia de marketing digital que utiliza el correo electrónico para comunicarse directamente con clientes actuales y potenciales

2

Los boletines informativos (newsletters) son emails promocionales diseñados específicamente para impulsar ventas directas a través de ofertas especiales y descuentos.

3

La automatización en email marketing permite crear flujos automáticos basados en el comportamiento del usuario, funcionando las 24 horas sin intervención manual.

4

Los emails transaccionales tienen tasas de apertura del 21%, similar a los emails promocionales.

5

El diseño de emails optimizado para dispositivos móviles es crucial, ya que el 81% de los emails se abren en dispositivos móviles.

6

La tasa de conversión de los emails promocionales bien segmentados puede alcanzar entre el 15% y el 25%.

7

Los emails de carrito abandonado son una de las automatizaciones más rentables en el email marketing, con tasas de conversión del 10-30%.

8

El ROI promedio del email marketing es de 42:1, lo que significa que por cada euro invertido, se generan 42 euros.

9

La personalización en email marketing se limita a incluir el nombre del destinatario en el saludo del email.

10

Las tasas de apertura de emails están influenciadas por la protección de privacidad de iOS Mail, por lo que es más importante enfocarse en clics y conversiones.

 
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