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Ordena factores clave en publicidad

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Ordena factores clave en publicidad

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About this activity

En este juego, los jugadores deben ordenar una lista de factores que influyen en el comportamiento de compra del consumidor. El objetivo es comprender cómo estos elementos afectan la decisión de compra en publicidad.

Created by

Tilo Gómez
Tilo Gómez
Mexico

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Ordena factores clave en publicidad
 

Ordena factores clave en publicidadOnline version

En este juego, los jugadores deben ordenar una lista de factores que influyen en el comportamiento de compra del consumidor. El objetivo es comprender cómo estos elementos afectan la decisión de compra en publicidad.

by Tilo Gómez
1

Ordena los elementos según su impacto en la decisión de compra, desde el más influyente hasta el menos influyente.

2

Ordena las características de la segmentación de mercado desde las más generales hasta las más específicas.

3

Ordena los colores según su efecto psicológico en la publicidad, desde el más positivo hasta el menos positivo.

4

Ordena los elementos de la cadena de valor en publicidad desde la investigación inicial hasta la evaluación final.

5

Ordena las herramientas según su enfoque: primero las que analizan factores internos y luego las que analizan factores externos.

 
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