branding terms

Froggy Jumps

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branding terms (phrases with brand/market/product)

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Julia Kostochkina

Colombia

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Froggy Jumps branding termsOnline version branding terms (phrases with brand/market/product) by Julia Kostochkina 1 Many people show strong brand ________ and always buy the same type of phone. a loyalty b image c stretching 2 A good advertisement can improve a brand’s _________ and attract more buyers. a image b launch c range 3 Our company offers a wide product _________, from budget to luxury items. a range b lifecycle c share 4 They created a campaign to target the older market _________ who want to stay active. a segment b launch c placement 5 The stages a product goes through from when it is first introduced to the market until it is taken off the market (introduction, growth, maturity, and decline). a product lifecycle b product range c market segment 6 When a company uses an existing brand name to launch new products in a different category (e.g., a clothing brand launching perfumes). a brand stretching b product range c product endorsement 7 A marketing strategy where a product appears in a film, TV show, or other media, often as part of the story, to promote the brand without a traditional ad. a product placement b brand awareness c market challenger 8 Apple is the market ________ in the smartphone industry in many countries. a leader b placement c share 9 Losing market _______ can be a sign that customers are choosing other products. a share b launch c challenger 10 A famous football player appears in a TV commercial saying he drinks a specific energy drink before every game. This is an example of product ___________. a endorsement b placement c launch

Froggy Jumps

branding termsOnline version

branding terms (phrases with brand/market/product)

by Julia Kostochkina

Many people show strong brand ________ and always buy the same type of phone.

loyalty

image

stretching

A good advertisement can improve a brand’s _________ and attract more buyers.

image

launch

range

Our company offers a wide product _________, from budget to luxury items.

range

lifecycle

They created a campaign to target the older market _________ who want to stay active.

segment

launch

placement

The stages a product goes through from when it is first introduced to the market until it is taken off the market (introduction, growth, maturity, and decline).

product lifecycle

product range

market segment

When a company uses an existing brand name to launch new products in a different category (e.g., a clothing brand launching perfumes).

brand stretching

product range

product endorsement

A marketing strategy where a product appears in a film, TV show, or other media, often as part of the story, to promote the brand without a traditional ad.

product placement

brand awareness

market challenger

Apple is the market ________ in the smartphone industry in many countries.

leader

placement

Losing market _______ can be a sign that customers are choosing other products.

launch

challenger

A famous football player appears in a TV commercial saying he drinks a specific energy drink before every game. This is an example of product ___________.

endorsement

placement

launch

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branding terms

Froggy Jumps

About this activity

Created by

Download the paper version to play

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branding termsOnline version

by Julia Kostochkina

Many people show strong brand ________ and always buy the same type of phone.

A good advertisement can improve a brand’s _________ and attract more buyers.

Our company offers a wide product _________, from budget to luxury items.

They created a campaign to target the older market _________ who want to stay active.

The stages a product goes through from when it is first introduced to the market until it is taken off the market (introduction, growth, maturity, and decline).

When a company uses an existing brand name to launch new products in a different category (e.g., a clothing brand launching perfumes).

A marketing strategy where a product appears in a film, TV show, or other media, often as part of the story, to promote the brand without a traditional ad.

Apple is the market ________ in the smartphone industry in many countries.

Losing market _______ can be a sign that customers are choosing other products.

A famous football player appears in a TV commercial saying he drinks a specific energy drink before every game. This is an example of product ___________.

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