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Protafolios de Marca

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Protafolios de Marca

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About this activity

Juego para aprender sobre portafolios de marcas y sus conceptos clave.

Created by

Gaby Morales Ramos
Gaby Morales Ramos
Mexico

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Protafolios de Marca
 

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Protafolios de MarcaOnline version

Juego para aprender sobre portafolios de marcas y sus conceptos clave.

by Gaby Morales Ramos
1

PRINCIPALES ATRACTIVAS DEFENSORAS PRESTIGIO

Las marcas no deben ser más atractivas que la marca referente .

2

ENTRADA DEFENSORA PRESTIGIO

Una marca de atrae consumidores con precios bajo s

3

LECHERAS ENTRADA PRESTIGIO VACAS DEFENSORAS

Las son marcas poco populares pero rentables .

4

CANIBALISMO EXTENSIONISMO EXITO JUEGO

El ocurre cuando las marcas compiten entre s í

5

CONCIENCIA EFECTOS PROBABILIDADES VENTAJAS

Las extensiones de marca evitan crear desde cer o

6

VENTAJAS SOBRECARGAS COINCIDENCIAS PERDIDAS

Un portafolio debe minimizar las entre marca s

7

CANIBALISMO ENTRADAS DEFENSORAS PRESTIGIO

Las marcas de dan credibilidad al portafoli o

8

PORTAFOLIO DE ESPECIALISTA PORTAFOLIO BRAND EQUITY MARCA

El es un conjunto de marcas y lineas que una empresa ofrec e

9

MARCAS IDENTIDADES EXTENSIONES VENTAJAS

Las refuerzan y definan el significado central y valores de la marc a

10

CONFUSION PERDIDA SOBRECARGA VACA LECHERA

La es una desventaja de las extensiones de la marc a

 
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