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Administración de compras

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Administración de compras

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Clasificación de las compras

Created by

liliana barradas
liliana barradas
Mexico

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Administración de compras
 

Administración de comprasOnline version

Clasificación de las compras

by liliana barradas
1

La compra racional es la acción consciente, acto de consumo pensado y organizado, con argumentos sólidos que justifican la adquisición de un determinado bien o producto.

2

Algunas de las características de las compras racionales realizadas son la Información, reseñas, revisión de alternativas y decisión informada.

3

Las compras racionales modificadas son aquellas que cumplen con la auténtica característica de racionalidad.

4

Las compras racionales necesarias consisten en identificar alternativas a la solicitud inicial del área por situaciones relativas al costo, especificaciones, distancia, seguridad, traslados

5

La compra irracional se relaciona con la ausencia de consideraciones cognitivas

6

La compra irracional pura no es del todo irracional, pues sucede cuando el futuro comprador presenta ya una cierta intencionalidad y expectativa de adquirir algo

7

La compra irracional recordada sucede cuando el comprador no tenía previsto realizar ninguna compra en ese momento, sin embargo, recuerda la necesidad de adquirirlo

8

La compra irracionalsugerida es aquella donde el comprador se deja llevar por la influencia de un experto y los efectos de la publicidad

9

La compra irracional planeada ocurre cuando el comprador toma la decisión en el mismo momento en que observa o se entera del producto o servicio

 
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