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Decisiones estratégicas de la tienda virtual de Tesco

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About this activity

Un juego para aprender sobre estrategias de surtido y ubicación en el comercio electrónico.

Created by

LUIS ENRIQUE LOPEZ ATALAYA
LUIS ENRIQUE LOPEZ ATALAYA
Peru

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Decisiones estratégicas de la tienda virtual de Tesco
 

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Decisiones estratégicas de la tienda virtual de TescoOnline version

Un juego para aprender sobre estrategias de surtido y ubicación en el comercio electrónico.

by LUIS ENRIQUE LOPEZ ATALAYA
1

Corea del Sur 2011 tienda virtual Lumbergh teléfonos inteligentes códigos QR digital Reino Unido herramienta promocional logística de entrega clientes objetivo

En , Tesco implementó con éxito una en , utilizando imágenes de estanterías y en estaciones de metro . Esta innovación permitió a los usuarios realizar compras desde sus , mientras esperaban el tren .

Bill , nuevo ejecutivo de marketing en Tesco UK , debía decidir si este modelo podía adaptarse al . Entre los factores clave estaban la ubicación ( como estaciones de metro , tren o aeropuertos ) , la y el surtido de productos .

Se planteó si la tienda debía enfocarse en productos básicos como leche y pan , o incluir comidas preparadas para consumidores en tránsito . También consideró si la tienda debía ser una o un canal de ventas online fuerte .

Finalmente , la propuesta debía alinearse con la visión estratégica de Tesco en el canal y responder a las necesidades de los .

 
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