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PLANEACIÓN ESTRATÉGICA 1

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PLANEACIÓN ESTRATÉGICA 1

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NATURALEZA DE LA PLANEACIÓN ESTRATÉGICA

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Created by

Juan Carlos Osma Rozo
Juan Carlos Osma Rozo
Colombia

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PLANEACIÓN ESTRATÉGICA 1Online version

NATURALEZA DE LA PLANEACIÓN ESTRATÉGICA

by Juan Carlos Osma Rozo
1

estratégic contabilidad ciencia investigación estratégica estratégica mercadotecnia arte formular estratégica

La dirección se define como el y la de , implantar y evaluar las decisiones a través de las funciones que permitan a una empresa lograr sus objetivos . Según esta definición , la dirección se centra en la integración de la gerencia , la , las finanzas , la , la producción , las operaciones , la y desarrollo , y los sistemas de información por computadora para lograr el éxito de la empresa . El término dirección se utiliza en este texto como sinónimo del término planeación

 
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