Matching Pairs Know Your Customer Matching GameOnline version Match concepts to enhance your understanding of customer knowledge and conversion strategies. by Victoria 1 Stellar Allure Rebrand 2 Invisible Setting 3 Trend Blender 4 Sincere Visionary 5 Gold Over Silver 6 Soulful Gifter 7 Zales Lover 8 Whimly by Zales Millennial (ages 29-44) Value style, self expression, and authenticity Pave styles, graduated designs, cluster looks Gen X (ages 45-60) Loyal to Zales, shops for meaningful occasions Collection features on trend designs to elevate your everyday look. Gen Z (ages 13-28) Young professional seeking meaningful purchases Collection that reflects the modern customer’s desire for style, value, and everyday elegance. Millennial (ages 29-44) Stylish, Confident, versatile in how they express themselves Creates an illusion of floating stones 1 Trend Blender 2 Invisible Setting 3 Zales Lover 4 Sincere Visionary 5 Gold Over Silver 6 Soulful Gifter 7 Whimly by Zales 8 Stellar Allure Rebrand Millennial (ages 29-44) Stylish, Confident, versatile in how they express themselves Gen Z (ages 13-28) Young professional seeking meaningful purchases Gen X (ages 45-60) Loyal to Zales, shops for meaningful occasions Creates an illusion of floating stones Collection features on trend designs to elevate your everyday look. Collection that reflects the modern customer’s desire for style, value, and everyday elegance. Pave styles, graduated designs, cluster looks Millennial (ages 29-44) Value style, self expression, and authenticity 1 Sincere Visionary 2 Stellar Allure Rebrand 3 Soulful Gifter 4 Zales Lover 5 Gold Over Silver 6 Invisible Setting 7 Trend Blender 8 Whimly by Zales Collection that reflects the modern customer’s desire for style, value, and everyday elegance. Gen X (ages 45-60) Loyal to Zales, shops for meaningful occasions Gen Z (ages 13-28) Young professional seeking meaningful purchases Millennial (ages 29-44) Value style, self expression, and authenticity Pave styles, graduated designs, cluster looks Millennial (ages 29-44) Stylish, Confident, versatile in how they express themselves Collection features on trend designs to elevate your everyday look. Creates an illusion of floating stones 1 Whimly by Zales 2 Stellar Allure Rebrand 3 Trend Blender 4 Soulful Gifter 5 Invisible Setting 6 Sincere Visionary 7 Zales Lover 8 Gold Over Silver Millennial (ages 29-44) Stylish, Confident, versatile in how they express themselves Creates an illusion of floating stones Pave styles, graduated designs, cluster looks Collection that reflects the modern customer’s desire for style, value, and everyday elegance. Collection features on trend designs to elevate your everyday look. Gen Z (ages 13-28) Young professional seeking meaningful purchases Millennial (ages 29-44) Value style, self expression, and authenticity Gen X (ages 45-60) Loyal to Zales, shops for meaningful occasions 1 Whimly by Zales 2 Trend Blender 3 Stellar Allure Rebrand 4 Sincere Visionary 5 Soulful Gifter 6 Zales Lover 7 Invisible Setting 8 Gold Over Silver Pave styles, graduated designs, cluster looks Collection that reflects the modern customer’s desire for style, value, and everyday elegance. Collection features on trend designs to elevate your everyday look. Gen X (ages 45-60) Loyal to Zales, shops for meaningful occasions Millennial (ages 29-44) Value style, self expression, and authenticity Gen Z (ages 13-28) Young professional seeking meaningful purchases Creates an illusion of floating stones Millennial (ages 29-44) Stylish, Confident, versatile in how they express themselves 1 Whimly by Zales 2 Gold Over Silver 3 Invisible Setting 4 Soulful Gifter 5 Zales Lover 6 Stellar Allure Rebrand 7 Sincere Visionary 8 Trend Blender Gen X (ages 45-60) Loyal to Zales, shops for meaningful occasions Gen Z (ages 13-28) Young professional seeking meaningful purchases Collection features on trend designs to elevate your everyday look. Pave styles, graduated designs, cluster looks Creates an illusion of floating stones Millennial (ages 29-44) Value style, self expression, and authenticity Collection that reflects the modern customer’s desire for style, value, and everyday elegance. Millennial (ages 29-44) Stylish, Confident, versatile in how they express themselves 1 Gold Over Silver 2 Soulful Gifter 3 Sincere Visionary 4 Zales Lover 5 Invisible Setting 6 Whimly by Zales 7 Stellar Allure Rebrand 8 Trend Blender Gen Z (ages 13-28) Young professional seeking meaningful purchases Gen X (ages 45-60) Loyal to Zales, shops for meaningful occasions Collection that reflects the modern customer’s desire for style, value, and everyday elegance. Millennial (ages 29-44) Value style, self expression, and authenticity Creates an illusion of floating stones Collection features on trend designs to elevate your everyday look. Millennial (ages 29-44) Stylish, Confident, versatile in how they express themselves Pave styles, graduated designs, cluster looks 1 Zales Lover 2 Stellar Allure Rebrand 3 Sincere Visionary 4 Gold Over Silver 5 Invisible Setting 6 Soulful Gifter 7 Trend Blender 8 Whimly by Zales Creates an illusion of floating stones Millennial (ages 29-44) Stylish, Confident, versatile in how they express themselves Collection that reflects the modern customer’s desire for style, value, and everyday elegance. Millennial (ages 29-44) Value style, self expression, and authenticity Pave styles, graduated designs, cluster looks Gen X (ages 45-60) Loyal to Zales, shops for meaningful occasions Gen Z (ages 13-28) Young professional seeking meaningful purchases Collection features on trend designs to elevate your everyday look. 1 Whimly by Zales 2 Soulful Gifter 3 Stellar Allure Rebrand 4 Sincere Visionary 5 Invisible Setting 6 Zales Lover 7 Gold Over Silver 8 Trend Blender Collection features on trend designs to elevate your everyday look. Millennial (ages 29-44) Value style, self expression, and authenticity Pave styles, graduated designs, cluster looks Millennial (ages 29-44) Stylish, Confident, versatile in how they express themselves Creates an illusion of floating stones Collection that reflects the modern customer’s desire for style, value, and everyday elegance. Gen Z (ages 13-28) Young professional seeking meaningful purchases Gen X (ages 45-60) Loyal to Zales, shops for meaningful occasions