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Froggy Jumps
Froggy Jumps

Comportamiento del consumidor

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Comportamiento del consumidor

Froggy Jumps

Played 27
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About this activity

Semana 1: Tema 1 y 2

Created by

Alma Rodríguez
Alma Rodríguez
Mexico

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Comportamiento del consumidor
 

Froggy Jumps

Comportamiento del consumidorOnline version

Semana 1: Tema 1 y 2

by Alma Rodríguez
1

Tipo de consumidor que regularmente hace compras recurrentes de las mismas marcas y productos. Es difícil de influenciar y se ajusta a un presupuesto prestablecido.

2

Se refiere a un conjunto de actividades, tanto mentales como físicas que se realizan e inducen el acto de compra, la elección de un producto, marca o servicio:

3

Son factores intenros que influyen en el comportamiento de compra:

4

Son ejemplos de Grupos de Pertenencia:

5

Son algunas características que hacen “formal” a un grupo:

6

Son algunas de las necesidades establecidas por Murray, excepto:

7

Son elementos de la percepción, excepto:

8

Teorías que consideran que el organismo se pone en acción porque está empujado por una fuerza interna:

9

Teorías que entienden que la acción del organismo ocurre porque está atraído por algo externo:

10

Se entiende como el proceso de decisión y la actividad física que los individuos realizan cuando evalúan, adquieren, usan o consumen bienes o servicios:

 
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