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Introducción al Marketing en Salud

Froggy Jumps

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Conoce las bases y evolución del marketing en salud.

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Colombia

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Introducción al Marketing en Salud
 

Froggy Jumps

Introducción al Marketing en SaludOnline version

Conoce las bases y evolución del marketing en salud.

by Milena Tamayo Espinoza
1

¿Qué es el marketing en salud según Kotler?

2

¿Cuál es la principal diferencia entre marketing 1.0 y 2.0 en salud?

3

¿Qué modelo propuesto por Jerome McCarthy es fundamental en marketing?

4

¿Qué caracteriza al marketing 3.0 en salud?

5

¿Cuál es uno de los pilares del marketing en salud?

6

¿Qué es la segmentación en salud?

7

¿Cuál es un ejemplo de marketing digital en salud?

8

¿Qué caracteriza al marketing 4.0 en salud?

9

¿Qué es el marketing relacional en salud?

10

¿Por qué es importante el marketing ético en salud?

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