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Froggy Jumps
Froggy Jumps

ESTRATEGIA_SESIÓN 02

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ESTRATEGIA_SESIÓN 02

Froggy Jumps

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About this activity

ESTRATEGIA DE MARCA

Created by

Karen Munsibay
Karen Munsibay
Peru

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ESTRATEGIA_SESIÓN 02
 

Froggy Jumps

ESTRATEGIA_SESIÓN 02Online version

ESTRATEGIA DE MARCA

by Karen Munsibay
1

¿Qué tipo de marca se utiliza para todos los productos de una empresa bajo un solo nombre?

2

¿Cuál de estas marcas funciona como marca producto?

3

¿Qué caracteriza a una marca respaldadora?

4

¿Cuál es un ejemplo de arquitectura monolítica?

5

¿Por qué una empresa usaría una arquitectura de marcas independientes?

6

¿Qué tipo de marca busca reflejar valores institucionales en cada producto?

7

¿Cuál es la principal diferencia entre marca producto y marca corporativa?

8

¿Cuál de las siguientes marcas es ejemplo de arquitectura de respaldo?

9

¿Qué permite la marca mixta?

10

¿Cuál sería un riesgo de usar marcas individuales sin respaldo corporativo?

11

¿Por qué algunas marcas prefieren estructuras híbridas?

12

¿Qué tipo de arquitectura aplica mejor si cada producto tiene un propósito y público distinto?

 
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