TUTORIAL PR: CHAPTER 4

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ROLES OF OR

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farsha izhan

Malaysia

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TUTORIAL PR: CHAPTER 4


Froggy Jumps TUTORIAL PR: CHAPTER 4Online version ROLES OF OR by farsha izhan 1 Which of the following is a general role of PR in management? a Graphic design b Product testing c Report directly to top management 2 What does it mean for a PR practitioner to be an “independent and honest communicator”? a They only speak when asked b They hide company flaws c They openly share issues, even difficult ones 3 Which role connects the organization and the public in a two-way communication process? a Communication facilitator b Acceptant legitimizer c Communication technician 4 What is a key responsibility in the reputation management strategic stage? a Cutting communication costs b Building a positive image c Avoiding feedback 5 What is the PR role of an expert prescriber? a Creating graphic content b Making decisions on behalf of top management c Handling technical writing 6 Which of the following is NOT one of the 5 self-described PR roles? a Communication Technician b Public Speaker c Acceptant Legitimizer 7 A PR practitioner who writes press releases but does not make decisions is playing what role? a Communication Technician b Acceptant Legitimizer c Problem-solving Facilitator 8 In the ‘earning reputation’ stage, which of the following helps build a positive image? a Price manipulation b Hiding negative reviews c Consistency in ethical actions 9 Why is media coverage a critical factor in reputation management? a Media avoids controversy b Negative news spreads slowly c Media shapes public opinion 10 What does the “problem-solving facilitator” role focus on? a Event planning b Working with management to fix communication issues c Typing press releases 11 What is the role of NGOs in reputation management? a Promoting product sales b Creating false news c Advocating public interest and exposing unethical behavior 12 Which stage involves using a good image as a business advantage? a Launching products b Leveraging reputation c Image denial 13 What should a PR officer do when facing online criticism? a Ignore it b Delete the comments c Respond quickly and positively 14 What is the “yes man” model in PR known as? a Expert prescriber b Acceptant legitimizer c Communication technician 15 Which of the following best describes PR as the “corporate conscience”? a Promotes only profits b Avoids public engagement c Ensures ethical and responsible actions 16 What is one result of a strong reputation? a Fewer customer complaints b Reduced brand loyalty c Ability to increase price due to trust 17 How should PR respond to false accusations? a Stay silent b Block social media c Defend the company with facts and transparency 18 What role does the PR practitioner play in environmental efforts? a Ignoring environmental concerns b retending to care about nature c Promoting genuine environmental actions 19 Which is NOT a way to earn a good reputation? a Consistent unethical behavior b Supporting local communities c Transparency 20 How can technology affect reputation management? a Makes PR easier to ignore complaints b Prevents public reviews c Allows fast sharing of opinions, both positive and negative 21 PR should only communicate when instructed by management. a TRUE b FALSE c 22 The PR communication facilitator role ensures clear two-way communication. a TRUE b FALSE c 23 Expert prescriber acts independently to make strategic decisions. a TRUE b FALSE c 24 Communication technicians often lead crisis decision-making. a TRUE b FALSE c 25 NGOs cannot affect a company's reputation. a TRUE b FALSE c 26 A good reputation cannot help during a crisis. a TRUE b FALSE c 27 Media coverage can influence how people perceive a company. a TRUE b FALSE c 28 PR professionals must always remain silent during controversies. a TRUE b FALSE c 29 An acceptant legitimizer questions and challenges all decisions. a TRUE b FALSE c 30 Reputation management includes both what the company does and what it communicates. a TRUE b FALSE c

TUTORIAL PR: CHAPTER 4

Froggy Jumps

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TUTORIAL PR: CHAPTER 4Online version

by farsha izhan

Which of the following is a general role of PR in management?

What does it mean for a PR practitioner to be an “independent and honest communicator”?

Which role connects the organization and the public in a two-way communication process?

What is a key responsibility in the reputation management strategic stage?

What is the PR role of an expert prescriber?

Which of the following is NOT one of the 5 self-described PR roles?

A PR practitioner who writes press releases but does not make decisions is playing what role?

In the ‘earning reputation’ stage, which of the following helps build a positive image?

Why is media coverage a critical factor in reputation management?

What does the “problem-solving facilitator” role focus on?

What is the role of NGOs in reputation management?

Which stage involves using a good image as a business advantage?

What should a PR officer do when facing online criticism?

What is the “yes man” model in PR known as?

Which of the following best describes PR as the “corporate conscience”?

What is one result of a strong reputation?

How should PR respond to false accusations?

What role does the PR practitioner play in environmental efforts?

Which is NOT a way to earn a good reputation?

How can technology affect reputation management?

PR should only communicate when instructed by management.

The PR communication facilitator role ensures clear two-way communication.

Expert prescriber acts independently to make strategic decisions.

Communication technicians often lead crisis decision-making.

NGOs cannot affect a company's reputation.

A good reputation cannot help during a crisis.

Media coverage can influence how people perceive a company.

PR professionals must always remain silent during controversies.

An acceptant legitimizer questions and challenges all decisions.

Reputation management includes both what the company does and what it communicates.