Market Research Basics

Froggy Jumps

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Test your knowledge about market research.

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Luis Garcia

Colombia

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2	Laura Suarez July 28, 2025	% 60	01:47

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Market Research Basics


Froggy Jumps Market Research BasicsOnline version Test your knowledge about market research. by Luis Garcia 1 What is the main purpose of market research? a To set prices for products b To sell products directly c To understand customer needs and market trends 2 what is market segmentation a A group of people who discuss a product or service to obtain qualitative opinions. b Divide the market into smaller groups with similar characteristics. c Información obtenida directamente de la fuente, como entrevistas o encuestas. 3 What is Benchmarking? a Information obtained directly from the source, such as interviews or surveys. b comparison and solution of internal company problems c Comparison with the competition to identify good practices. 4 como se escribe investigacion de mercado en ingles a market research b marrket researche c marketing research 5 Which of these is a primary research method? a Market analysis reports b Financial statements c Focus groups 6 what are focus groups? a Qualitative research technique where a single person decides what will be done on a specific topic b qualitative research technique where a small group of people meet to discuss a specific c It is a group of seals that live in the sea and are always in a herd without abandoning their family 7 What is quantitative research? a It is the investigation of the competition in order to know how it handles the company. b systematic method for collecting skills and abilities in order to measure and understand phenomena c A systematic method for collecting and analyzing numerical data to measure and understand phenomena. 8 What is SWOT? a Strategic analysis tool that evaluates internal and external factors b Understanding competitors c Improving marketing strategies 9 what does the acronym SWOT mean? a weaknesses, opportunities, strengths and threats b weaknesses, opportunities, strength and dawn c 10 what is qualitative research a data collection method based on numerical data collection b research method that focuses on understanding people's experiences and meanings c research methods based on studies of internal problems

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Market Research Basics

Froggy Jumps

About this activity

Created by

Download the paper version to play

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Market Research BasicsOnline version

by Luis Garcia

What is the main purpose of market research?

what is market segmentation

What is Benchmarking?

como se escribe investigacion de mercado en ingles

Which of these is a primary research method?

what are focus groups?

What is quantitative research?

What is SWOT?

what does the acronym SWOT mean?

what is qualitative research