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Froggy Jumps
Froggy Jumps

REPASO 01_05 - ESTRATEGIA DE MARCA

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REPASO 01_05 - ESTRATEGIA DE MARCA

Froggy Jumps

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REPASO 01_05 - ESTRATEGIA DE MARCA

Created by

Karen Munsibay
Karen Munsibay
Peru

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REPASO 01_05 - ESTRATEGIA DE MARCA
 

Froggy Jumps

REPASO 01_05 - ESTRATEGIA DE MARCAOnline version

REPASO 01_05 - ESTRATEGIA DE MARCA

by Karen Munsibay
1

¿Qué función cumple una marca en el mercado?

2

¿Qué tipo de marca abarca diferentes productos bajo un mismo nombre?

3

¿Qué representa un buyer persona?

4

¿Cuál es el espacio simbólico que ocupa una marca en la mente del consumidor?

5

¿Qué significa equidad de marca?

6

¿Qué característica es esencial en una lovemark?

7

¿Qué herramienta analiza fortalezas y oportunidades de una marca?

8

¿Qué tipo de competencia ofrece el mismo producto o servicio?

9

¿Qué elemento forma parte de la identidad visual de una marca?

10

¿Cuál es el objetivo del branding?

11

¿Qué herramienta se usa en el punto de venta para comunicar visualmente?

12

¿Qué se necesita para registrar una marca en el Perú?

13

¿Cuál es un ejemplo de competencia indirecta para Coca-Cola?

14

¿Qué actitud muestra una marca coherente?

15

¿Qué elemento forma parte del branding emocional?

 
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