TUTORIAL PR: CHAPTER 5

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Chapter 5 PR is About Public Opinion & Persuasion

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farsha izhan

Malaysia

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TUTORIAL PR: CHAPTER 5


Froggy Jumps TUTORIAL PR: CHAPTER 5Online version Chapter 5 PR is About Public Opinion & Persuasion by farsha izhan 1 Who are internal publics in PR? a Customers and suppliers b Employees and managers c Media and government 2 What is the role of opinion leaders? a To advertise products b To spread rumors c To interpret media and influence others 3 Which group becomes aware later and forms opinions through exposure? a Inattentive public b Opinion leaders c Media 4 One factor influencing public opinion is: a Skin color b Intelligence c Family background 5 Unintentional communication only a Unintentional communication only b Forceful change c Aimed to influence beliefs or behavior 6 An example of source credibility is: a A comedian sharing financial tips b A student discussing law c A doctor giving health advice 7 Which is NOT a type of unethical persuasion? a Hiding self-interest b Clarifying the message c Giving false evidence 8 What does “Appeal to self-interest” mean? a Talk about yourself b Use benefits that attract the audience c Be selfish 9 Field reports are useful because they: a Provide theoretical data b Are written in offices only c Contain direct, observed info 10 What is the final step in the persuasion process? a Understanding b Paying attention c Taking action 11 Cultural factors influence public opinion by: a Blocking opinions b Blocking opinions c Shaping views based on values and norms 12 An example of advocating without belief: a Promoting what you believe b Persuading others to do what you don’t do c Giving a fact 13 Letters and calls are used in PR to: a Confuse the public b Collect rumors c Connect and gather feedback 14 Which is an example of timing and context in persuasion? a Sending message randomly b Repeating the message c Delivering at the right moment 15 Which public type includes customers and media? a General public b Internal public c External public 16 Employees are part of internal publics in PR. a True b False c 17 Opinion leaders play no role in shaping public opinion. a True b False c 18 Clarifying the message is a key factor in persuasive communication. a True b False c 19 Cultural norms do not influence public opinion. a True b False c 20 Pretending to be an expert is an ethical persuasion technique. a True b False c 21 Advisory committees can help organizations understand public needs. a True b False c 22 Audience analysis means ignoring who the message is for. a True b False c 23 Appealing to self-interest involves showing benefits to the audience. a True b False c 24 Field reports give indirect information about the public. a True b False c 25 Using emotional or logical appeal helps structure persuasive content. a True b False c 26 Suggestion for action helps clarify what the audience should do next. a True b False c 27 The media plays no role in shaping public opinion. a True b False c 28 Timing and context are irrelevant in persuasive communication. a True b False c 29 Education has no impact on how individuals form their opinions. a False b True c 30 In persuasive communication, allowing audience participation can improve effectiveness. a True b False c

TUTORIAL PR: CHAPTER 5

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TUTORIAL PR: CHAPTER 5Online version

by farsha izhan

Who are internal publics in PR?

What is the role of opinion leaders?

Which group becomes aware later and forms opinions through exposure?

One factor influencing public opinion is:

Unintentional communication only

An example of source credibility is:

Which is NOT a type of unethical persuasion?

What does “Appeal to self-interest” mean?

Field reports are useful because they:

What is the final step in the persuasion process?

Cultural factors influence public opinion by:

An example of advocating without belief:

Letters and calls are used in PR to:

Which is an example of timing and context in persuasion?

Which public type includes customers and media?

Employees are part of internal publics in PR.

Opinion leaders play no role in shaping public opinion.

Clarifying the message is a key factor in persuasive communication.

Cultural norms do not influence public opinion.

Pretending to be an expert is an ethical persuasion technique.

Advisory committees can help organizations understand public needs.

Audience analysis means ignoring who the message is for.

Appealing to self-interest involves showing benefits to the audience.

Field reports give indirect information about the public.

Using emotional or logical appeal helps structure persuasive content.

Suggestion for action helps clarify what the audience should do next.

The media plays no role in shaping public opinion.

Timing and context are irrelevant in persuasive communication.

Education has no impact on how individuals form their opinions.

In persuasive communication, allowing audience participation can improve effectiveness.