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Adapting to Change: A Tale of Two Companies

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Adapting to Change: A Tale of Two Companies

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Created by

Boglárka Kozári
Boglárka Kozári
Hungary

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Adapting to Change: A Tale of Two Companies
 

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Adapting to Change: A Tale of Two CompaniesOnline version

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by Boglárka Kozári
1

improved appeal doubt bold struggling calculated principles implemented anticipate viability meet simplified accommodate focused

Apple is a strong example of a company that successfully embraced and change . In the 1990s , Apple was . Apple ? s computers were relatively costly and lacked widespread compared to those of competitors such as Microsoft . The company was experiencing financial difficulties , and its long - term was in .

However , when Steve Jobs returned to Apple in 1997 , the company made decisions to transform its strategy . It didn ? t just focus on computers ? it expanded its product range to new technologies and consumer lifestyles . The launch of the iPod , iPhone , and iPad showed Apple ? s ability to market trends and changing customer needs .

Apple also implemented innovative design , user experiences , and created an ecosystem of products and services ( such as the App Store and iCloud ) . These changes not only customer loyalty but also helped Apple become one of the most valuable companies in the world .

Apple ? s success shows that companies that anticipate change , take risks , and stay customer - can remain competitive and achieve long - term growth .

2

shifted bankruptcy filed resist accommodate advanced demand anticipate dismissed demand respond heavily implement moved

In contrast , Blockbuster is often seen as a classic example of a company that failed to change . During the 1990s , Blockbuster was the leading video rental chain , with thousands of stores and millions of customers .

But as technology and consumer preferences , Blockbuster was slow to . The company did not the rise of digital streaming or online rentals . Instead , it continued to rely on its physical stores , even as customer for on - , at - home viewing increased .

Blockbuster even had the opportunity to buy Netflix in its early stages , but it the potential of streaming . By the time Blockbuster tried to its own digital platform , it was too late ? customers had already on , and Netflix had become a market leader .

In 2010 , Blockbuster for , becoming a symbol of what happens when businesses necessary change .

 
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