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Froggy Jumps
Froggy Jumps

Investigación de Mercado: El Iceberg de la Problemática

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Investigación de Mercado: El Iceberg de la Problemática

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Aprende los pasos clave en investigación de mercado.

Created by

Andres Gomez
Andres Gomez
Colombia

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Investigación de Mercado: El Iceberg de la Problemática
 

Froggy Jumps

Investigación de Mercado: El Iceberg de la ProblemáticaOnline version

Aprende los pasos clave en investigación de mercado.

by Andres Gomez
1

¿Qué representa la punta del iceberg en la metáfora de investigación?

2

¿Cuál es el objetivo principal de sumergirse en el iceberg?

3

¿Qué paso es fundamental para definir qué queremos lograr en la investigación?

4

¿Qué tipo de investigación busca interpretar la realidad con discursos y textos?

5

¿Por qué es importante seleccionar la muestra correcta?

6

¿Qué implica la fase de recolectar datos en la investigación?

7

¿Qué tipo de análisis se realiza con datos cualitativos?

8

¿Cuál es la última etapa en el proceso de investigación?

9

¿Qué son las fuentes primarias en investigación de mercado?

10

¿Qué diferencia a las fuentes secundarias de las primarias?

 
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