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Cómo hacer un estudio de mercado

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Conceptos clave para realizar estudios de mercado.

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Colombia

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Cómo hacer un estudio de mercado
 

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Cómo hacer un estudio de mercadoOnline version

Conceptos clave para realizar estudios de mercado.

by Robinson Leon
1

investigación cuantitativa secundarias tipos estudio de mercado fuentes primarias investigación cualitativa

Un es un proceso que permite analizar el entorno y entender las necesidades y preferencias de los consumidores . La busca comprender las motivaciones y opiniones a través de entrevistas y grupos focales . Existen diferentes , como estudios exploratorios y descriptivos . La , en cambio , se basa en datos numéricos y encuestas para obtener resultados estadísticos . Para realizar un estudio completo , es importante buscar de información en fuentes , , internas y externas , que aporten datos relevantes y confiables .

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