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Aprendiendo sobre Segmentación

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Aprendiendo sobre Segmentación

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About this activity

Conceptos básicos de segmentación.

Created by

JULIA ADELY GONZALEZ PEREZ
JULIA ADELY GONZALEZ PEREZ
Mexico

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Aprendiendo sobre Segmentación
 

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Aprendiendo sobre SegmentaciónOnline version

Conceptos básicos de segmentación.

by JULIA ADELY GONZALEZ PEREZ
1

segmentación productos mercado comunicación estrategia empresas ubicación campañas marketing marketing adecuado consumidores consiste género a segmentación intereses geográfica criterios similares edad clientes fundamental características

La es un proceso que en dividir un en grupos más pequeños de con . Esto permite a las enfocar sus y de de manera más efectiva . La puede basarse en diferentes como , , o . Conocer cómo segmentar correctamente ayuda mejorar la con los y aumentar las ventas . Es una en para llegar al público .

2

mandar empresa clientes permite personalizado grupos un método

Es para dividir los en distintos esto que la pueda mensaje

3

específicas Comportamiento

- necesidades

4

Ubicación región comunidad

- edad - - - área

5

Demografía entidad

- , país

6

Psicografia vida quinion

, estilo de ,

 
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