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PEPS de Marketing: Verdadero o Falso

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PEPS de Marketing: Verdadero o Falso

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Significado y uso de PEPS de marketing

Created by

D Fernando guevara
D Fernando guevara
Colombia

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PEPS de Marketing: Verdadero o Falso
 

PEPS de Marketing: Verdadero o FalsoOnline version

Significado y uso de PEPS de marketing

by D Fernando guevara
1

Las PEPS no requieren coordinación con el equipo de ventas.

2

Las PEPS solo se aplican a tiendas físicas y nunca en plataformas online.

3

Se utilizan para aumentar la visibilidad de la marca en puntos de venta.

4

Las PEPS de marketing son promociones temporales diseñadas para impulsar las ventas.

5

Se evalúan mediante indicadores como incremento de ventas, tasa de redención y participación de mercado.

6

El objetivo principal de una PEPS es reducir el precio sin considerar el valor percibido.

7

Deben estar alineadas con la propuesta de valor y objetivos de la marca.

8

Pueden incluir descuentos, regalos o concursos para estimular la compra.

9

Una PEPS de marketing puede durar varios años sin revisión.

10

Las PEPS deben aplicarse solo a productos nuevos.

 
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