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Desafío 4P: Autos y Marcas

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Desafío 4P: Autos y Marcas

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Aplicar las 4P en marcas de autos

Created by

Edwin Alejandro Sanchez Naranjo
Edwin Alejandro Sanchez Naranjo
Colombia

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Desafío 4P: Autos y Marcas
 

Desafío 4P: Autos y MarcasOnline version

Aplicar las 4P en marcas de autos

by Edwin Alejandro Sanchez Naranjo
1

Mercedes-Benz utiliza campañas que destacan lujo y rendimiento para promover sus vehículos (Promoción).

2

Las campañas de promoción de Toyota se realizan exclusivamente en televisión y nunca en redes sociales.

3

Tesla centra su Producto en tecnología y software avanzado, incluida la conducción autónoma.

4

Ferrari mantiene una red de distribución muy selectiva para conservar la exclusividad (Plaza).

5

Ferrari ofrece grandes descuentos estacionales para atraer clientes, como estrategia de Promoción.

6

Nissan ofrece únicamente un único tipo de producto sin paquetes ni opciones de personalización.

7

Mercedes-Benz fija precios idénticos para todos los modelos en todos los mercados.

8

Nissan usa precios competitivos y ofertas regionales para ajustar la demanda (Precio).

9

Toyota utiliza la fiabilidad y durabilidad de sus modelos como parte de su estrategia de Producto.

10

Tesla mantiene una red de concesionarios independientes para vender sus coches en la mayoría de los países.

 
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