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Crossword Puzzle
Crossword Puzzle

MERCADOTECNIA BÁSICA

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MERCADOTECNIA BÁSICA
 

Crossword Puzzle

MERCADOTECNIA BÁSICAOnline version

CONCEPTOS BÁSICOS DE MERCADOTECNIA

by Gerson Archila
1

Es el nombre, símbolo o diseño asignado a un producto o servicio que lo da a conocer, lo identifica y lo diferencia de la competencia, garantiza su calidad y asegura su mejora.

2

Característica de la marca que se adquiere con publicidad, calidad y tiempo.

3

Característica que favorece la identificación y la, comparación.

4

Es símbolo de garantía y responsabilidad de la marca

5

Característica de la marca que obliga al fabricante a mejorarlo día a día.

6

Es la técnica que se utiliza para influir y convencer mediante la motivación con el fin de que realice la compra de un producto

7

Son quienes eligen entre cientos de ofertas según la información que obtienen de estas, recurriendo en primer lugar a la propia experiencia, al consejo de alguien o mediante la publicidad

8

Es una de las posibilidades de la empresa para comunicarse con el mercado y apoyar los servicios del marketing, entendiéndose este como el conjunto de actividades dirigidas a facilitar o realizar intercambios

9

Etapa donde la oferta es superior a la demanda y las empresas deben estimular la venta de productos para equilibrar su actividad

10

Etapa donde el mercado absorbe la oferta y el consumidor conoce las posibilidades ofrecidas y suele actuar según el precio

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